A brief history of television advertising

It started with Radio

Radio was originally a tool for companies that sell radio developed. But as soon as business organizations, many families have their own radio to listen to a lot of time each day, they began to explore this medium as a way to get the message to the masses. If a single event that initiated the era of broadcasting choice, it is probably one of the radio station will air in New York WEAFAnd August 28, 1922 was "a screen of ten minutes in the building of suburbs. At Christmas, the stores each year in New York has made the fight came and ran promotional activities.

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In the late 20's radio advertising has been expanded dramatically. E 'is now advertising that has dominated the management checklists transmission time available, and sell them to customers. They also handled the creative aspects of advertisingand creating programs, or even the whole series, which sell the product or the other. These efforts have paved the way for the birth of television advertising, which begins in a few decades.

A brief history of television advertising

sole sponsor of the era

Full Time Telecasting really not until 1948, when it took so long to get back in the U.S. since the Great Depression and World War II. At that time, the number of television, the critical mass necessaryas a medium that can reach the masses. When the TV is a completely new phenomenon - the sound and moving images, the advertising industry in this area carefully, because I do not know which method works best for their customers to promote products to the television. In other words, it should still be treated like radio advertising, but the pictures and threw him into a completely new approach taken to reach the public in one direction andeffective?

After numerous studies and surveys, advertising agencies found that the most effective way for consumers to send a clear message that shows through the system, which shows the company a product or a single product. It is typical of the concept of television in the 1950s, titles such as Kraft Television Theater, Colgate Comedy Hour, and time Coca-Cola. As for radio, television, advertising agencies, these programsThe studios are now a common practice, rather than their clients.

This practice was really nice to take some time. "But television has become more popular work, and many are only the TV stations have been increased costs for companies (total dollars spent = more eyes that they ensure all), and this upward pressure on the price of a TV production (plus the cost of increasing new content)forced a major change in the relationship for all stakeholders: clients of advertising agencies and sponsors and organizers. The solution must be found if it is a very powerful advertising medium is still the cost of the trailer.

Enter the era of the concept of magazine advertising

NBC executive Sylvester L. "Pat" Weaver was one of the solutions that work, and it can be very useful for networks. He introduced a "concept review" of theTelevision advertising. In this arrangement, the developer would buy blocks of time (usually 1-2 minutes), the show as a sponsor for an entire show. This idea would sponsor more - up to four the number of species - in the show. As a magazine, the website networks now, because nobody Advertiser "has" a special exhibition.

Like any new idea, it was originally Masisi Avenue, but after a few "test, which has resistedIt was noted that this method works very good company on packaged products) offer a number of brands such as Procter & Gamble as diverse as the Tide (detergent, Crest (toothpaste) and JIF (peanut butter).

Until 1960, he dominated the magazine's approach to advertising on television, because they have been. Instead of identifying a specific audience, the sponsors of the message on the calendarstrive to reach consumers as possible. The possibility to extend your advertising budget to reach a broader segment of the population is very effective for the sponsors. Where, if you are in a specific block of time indoors each day or every week for a particular network, you can now choose the time and the networks in which they were issued.

This development concept of magazine advertisements, and even the birth of modern televisionEvaluation. The only exception is the infomercial, which is actually a return to the model in the early days of television advertising sponsored shown.

A brief history of television advertising

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